Target Audience

The target audience for Kerrang! is:
Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.
Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.

I intend to aim my music magazine at a broadly similar audience to Kerrang, around the age of 14-27, with the majority being males.

This would effect my magazine content because magazines of this genre tend to stick to a specific house style which appeals to its target audiences. To appeal to a more masculine audience, the magazine would have to have a dark colour scheme and feature more male artists or all male bands.