Monday, 23 January 2012
Friday, 20 January 2012
Target Audience
The target audience for Kerrang! is:
Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.
Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.
I intend to aim my music magazine at a broadly similar audience to Kerrang, around the age of 14-27, with the majority being males.
This would effect my magazine content because magazines of this genre tend to stick to a specific house style which appeals to its target audiences. To appeal to a more masculine audience, the magazine would have to have a dark colour scheme and feature more male artists or all male bands.
Kerrang! is actually really young with a median age of 22. Having a younger profile is a big advantage as traditionally this age group is elusive (and expensive) to reach. As well as music releases this makes Kerrang! perfect for film and games, and also mobile technology and government messages.
Kerrang! readers are the heaviest music consumers purchasing over 6 albums per month on average (53% more than the national average) and 8 times more likely to spend over £200 a year on albums. The readers are also 5.5 times more likely to attend a rock gig.
I intend to aim my music magazine at a broadly similar audience to Kerrang, around the age of 14-27, with the majority being males.
This would effect my magazine content because magazines of this genre tend to stick to a specific house style which appeals to its target audiences. To appeal to a more masculine audience, the magazine would have to have a dark colour scheme and feature more male artists or all male bands.
Thursday, 19 January 2012
Initial Ideas.
I have decided to do a music magazine based on Rock and Heavy Metal music. I plan to research similar magazines such as NME and Kerrang. This will allow me to gain some ideas about similar house styles that magazines of this genre use. I will also compare how different genres use layouts and imagery to reach a different target audience.
Wednesday, 18 January 2012
Brief
PRINT
Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.
Main task: the front page, contents and double page spread of a new music magazine.
All images and text used must be original, produced by the candidate, minimum of FOUR images per candidate.
Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a DTP mock-up of the layout of the contents page to demonstrate their grasp of the program.
Main task: the front page, contents and double page spread of a new music magazine.
All images and text used must be original, produced by the candidate, minimum of FOUR images per candidate.
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